Foundations of Business by William M. PrideFoundations of Business, 2nd Edition provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The text is filled with cutting edge content, including up-to-date information about the economic crisis as well as suggestions on how to manage personal financial planning in the midst of economic ups and downs. This second edition also includes two new appendices on Careers in Business and Personal Finance. An abundance of study aids is also available within the text and on the student companion website.
Foundations of Business / Edition 5
William M. He received his Ph. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Pride's research interests are in advertising, promotion, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Both of these are lifetime achievement awards.
Foundations of Business | 6th Edition. William M. Pride/Robert J. Hughes/Jack R. Kapoor. View as Instructor. Product cover for Foundations of Business 6th.
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