Jessica alba natural product line

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The Honest Life: Living Naturally and True to You by Jessica Alba

As a new mom, Jessica Alba wanted to create the safest, healthiest environment for her family. But she was frustrated by the lack of trustworthy information on how to live healthier and cleaner—delivered in a way that a busy mom could act on without going to extremes. In 2012, with serial entrepreneur Brian Lee and environmental advocate Christopher Gavigan, she launched The Honest Company, a brand where parents can find reliable information and products that are safe, stylish, and affordable. The Honest Life shares the insights and strategies she gathered along the way.

The Honest Life recounts Alba’s personal journey of discovery and reveals her tips for making healthy living fun, real, and stylish, while offering a candid look inside her home and daily life. She shares strategies for maintaining a clean diet (with favorite family-friendly recipes) and embraces nontoxic choices at home and provides eco-friendly decor tips to fit any budget. Alba also discusses cultivating a daily eco beauty routine, finding one’s personal style without resorting to yoga pants, and engaging in fun, hands-on activities with kids. Her solutions are easy, chic, and down-to-earth: they’re honest. And discovering everyday ways to live naturally and authentically—true to you—could be honestly life-changing.
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Published 29.04.2019

The Honest Company: Jessica Alba's Eco Empire - NBC News

The Honest Company

Jessica Alba's Honest brand made its name by selling nontoxic, eco-friendly products to parents. The company continues to deny wrongdoing in that case. But it's one in a series of highly publicized lawsuits and recalls that has hurt the brand's image, experts say. Alba, who has two daughters ages five and nine, founded The Honest Company in as a consumer products company that pairs smart design and with a growing market for organic products. The Playa Vista, California firm launched with 17 home products sold online only. But organic and natural goods are more expensive, and customers want to be sure that they're worth it. The detergent settlement, which stemmed from a Wall Street Journal investigation in March , is just one example.

When Jessica Alba first launched Honest Beauty back in , there were a whopping 83 products to swipe, slather, and swatch. We know because we tried them — and have even given a few Best of Beauty Awards. But after three years of solid success Alba was named a billion-dollar business mogul by Forbes , Alba and her team are nixing products left and right in an effort to cut the collection in half. If scrapping plus makeup, skin-care, and hair-care products from an entire clean beauty line — one free of parabens, synthetic fragrances, mineral oil, and other ickies — seems like a lot, well, it is. But Alba isn't too concerned. She tells me that when Honest Beauty launched there were multiple shades and textures for almost every product, which, at the end of the day, felt like too many.

The suit, brought by consumer Jonathan D. While the U. Department of Agriculture USDA regulates the term organic only when it relates to agricultural ingredient marketing. Here and there, states have stepped in to fill the void. States such as California and Washington have enacted legislation to require disclosure of various chemical ingredients, while Minnesota bans formaldehyde in certain products marketed to children. However, such laws do nothing to create a nationwide standard.

What's in a name? A boatload of problems, if you're The Honest Company.

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