Strategic Management: Competitiveness and Globalization [With 4-Month Subscription to Online Library] by Michael A. HittThis textbook introduces the strategic management tools and techniques used by firms competing in the global economy. Business- level, corporate-level, acquisition, and international approaches to strategy are examined. The fifth edition adds 35 case studies of international companies, a chapter on entrepreneurship, and sections on profit pools, activity mapping, and the balanced scorecard. Annotation c. Book News, Inc., Portland, OR
Strategic Management: Concepts: Competitiveness and Globalization
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Simply link your Qantas Frequent Flyer membership number to your Booktopia account and earn points on eligible orders. Either by signing into your account or linking your membership details before your order is placed. Your points will be added to your account once your order is shipped. Click on the cover image above to read some pages of this book! With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy.
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