All about the girl culture power and identity

This chapter is based on work in progress, its tone is deliberately open-ended, and it quite consciously takes liberties with academic procedures by skimming the surface of popular cultural texts and commenting on observable social behaviors. It first proposes that through a complex array of machinations, elements of contemporary popular culture are perniciously effective in regard to the undoing of feminism; it then proposes that this is compounded by some dynamics in social theory which appear to be most engaged with, and hence relevant to, aspects of gender and social change; and finally it suggests that by means of the tropes of freedom and choice which are now inextricably connected with the category of young women, feminism is aged and made to seem redundant. Feminism is thus cast into the shadows, where at best it can expect to have some afterlife, and where at worst it might be regarded ambivalently by those young women who must in more public venues stake a distance from it, for the sake of social and sexual recognition. Let me start with the film Bridget Jones's Diary released ; my claim is that it marks the emergence of a new cultural norm, which can be understood in terms of postfeminism. Without attempting a full definition of this overused term, I propose instead a complexification of the backlash thesis which has.

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