Word of Mouth Marketing Association WOMMA (Author of THE WOMMA GUIDE TO INFLUENCER MARKETING)
Why Join the Word of Mouth Marketing Association?
Word of Mouth Marketing Association (WOMMA)
When executing a WOMMA campaign, one must understand the purpose behind it, not only to create buzz around the specific brand, but to provide insight into the ever changing world of WOMM. Furthermore, to accomplish the reach and return that brands are searching for, one must understand how advocacy works and how to provide consumers…. Read More. Getting started. Why Womma? Furthermore, to accomplish the reach and return that brands are searching for, one must understand how advocacy works and how to provide consumers… Read More.
Topics: Customer Evidence. So off we went to have lunch there, and true to expectations, it was very good. Now this might seem very normal to ask our friends, relatives, and colleagues for their thoughts, recommendations and reviews of just about anything. In fact, the world over, most of us love talking about the brands that we like, love and hate, and why we feel that way: HubSpot even says that consumers discuss specific brands casually 90x per week. Most of us get news and information from our close circle. But what is interesting to note is that while WOM recommendations from people Asians trust is the best method of promotion, when combined with TV and digital, it becomes even more powerful.
Word-of-mouth marketing WOMM , WOM marketing , also called word of mouth advertising , differs from naturally occurring word of mouth , in that it is actively influenced or encouraged by organizations e. Build a strong WOM foundation e. Indirect WOMM management which implies that managers only have a moderate amount of control e. Direct WOMM management, which has higher levels of control e. Proconsumer WOM has been suggested as a counterweight to commercially motivated word of mouth. George Silverman, a psychologist, pioneered word-of-mouth marketing when he created what he called "teleconferenced peer influence groups" in order to engage physicians in dialogue about new pharmaceutical products. Silverman noticed an interesting phenomenon while conducting focus groups with physicians in the early s.
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