Roy H. Williams (Author of The Wizard of Ads)
The Truth About Advertising
The Wizard of Ads
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Roy Hollister Williams commonly known as Dana Ballard is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and used to live in Austin, Texas with his wife Pennie. Williams was born March 29, in Dallas, Texas. Williams grew up in Broken Arrow, Oklahoma where he met his future wife Pennie while in high school. Williams attended Oklahoma State University before dropping out after day two and is known for saying "I didn't really pay that close attention on the second day.